Our signature formula uses a rice mochi base combined with real seafood ingredients, including fresh wild-caught mackerel, fresh wild-caught squid, fresh oysters, natural fish oil, and brine sea salt.

Unlike many conventional chum products, Mochi Chum is designed to do more than simply attract fish. Its thick, sticky consistency allows anglers to mold the bait directly onto appropriate fishing hooks and spring-style chum hooks or use it in suitable bait/chum bags.

The formula is designed to remain in place longer while gradually releasing natural seafood scent and fish oils into the surrounding water.

Mochi Chum should be presented as a premium fishing product built around three core characteristics:

REAL SEAFOOD. SERIOUS SCENT. STRONG HOLD.

FIELD-TESTED

Mochi Chum has been field-tested in California and Arkansas waters. Testing has produced results with catfish as well as bluegill/bream, giving the brand potential as a multi-species freshwater fishing bait.

WHAT MAKES MOCHI CHUM DIFFERENT

Emphasize four primary product advantages throughout the website:

Real Ingredients: Mochi Chum uses a rice mochi base combined with real seafood ingredients rather than positioning itself as an ordinary artificial dough bait.

Powerful Natural Scent: Mackerel, squid, oysters, and fish oil provide a rich marine scent and natural oil trail designed to disperse through the surrounding water.

Strong, Sticky Texture: The mochi-based consistency is designed to provide excellent hold on appropriate fishing hooks, spring-style chum hooks, and compatible chum systems.

Versatile Presentation: Mochi Chum can function as both an attractant/chum and a hook bait depending on the angler’s preferred fishing method.

STORAGE, FRESHNESS & 90-DAY SHELF LIFE:

Mochi Chum contains real seafood ingredients and is a temperature-controlled product that must be properly refrigerated or frozen for longer shelf life.

KEEP REFRIGERATED

USE WITHIN 90 DAYS AFTER OPENING

KEEP CHILLED WHILE FISHING

FREEZE FOR EXTENDED STORAGE

NOT FOR HUMAN CONSUMPTION